Pure Cleanse — Facial Cleanser

Proposed size: 150 mL

Start with a fresh foundation. Pure Cleanse is envisioned as a lightly foaming gel cleanser that washes away daily dirt and excess surface oil, leaving skin feeling clean and comfortable.

Illustrative formula direction

• Glycerin: A humectant to help retain moisture.

• Aloe vera leaf juice: A botanical component proposed for the water-based formula.

• Decyl glucoside and cocamidopropyl betaine: A complementary cleansing system.

• Panthenol: A conditioning ingredient.

• Supporting base: Purified water, thickener, chelator, preservative system, and pH adjusters selected by a cosmetic formulator.

Proposed texture: A clear or lightly translucent gel with a soft lather.

Suggested use: Massage a small amount onto damp skin, avoiding the eyes. Rinse thoroughly with lukewarm water.